Situation
Mr. Big Pillow, a prominent pillow brand, faced challenges in 2022 due to heightened competition and the impact of COVID-19 on their online-to-offline operations. They set ambitious financial goals for 2023, aiming to increase net revenue by 60% and expand their physical store locations. To achieve this, they needed to improve their omni-channel strategy and optimize their limited online advertising budget.
Challenge
The intense competition in the market and the changing consumer behavior post-COVID made it difficult for Mr. Big Pillow to differentiate itself and attract customers. Their transition from online to offline retail also posed challenges. They needed a solution to gain comprehensive insights into the effectiveness of their marketing efforts and impact on offline performance.
Solution
Mr. Big Pillow leveraged synchronized data from Primal and Syndatrace, gaining a better understanding of their customer behavior across online and offline channels. They focused on increasing brand recall and credibility, driving awareness and consideration through targeted marketing campaigns. Additionally, they aimed to expand their customer base, increase customer value, and boost retention. By setting specific objectives and key performance indicators, they successfully achieved their financial goals for 2023.
Within 3 Months
34.4x
Return On Ad
Spend (ROAS)
Spend (ROAS)
+1100%
Total Sales Revenue
Growth
Growth
+2390%
Offline Sales
Growth
Growth
Client Testimonial
“Working with Primal and Syndatrace has been a transformative experience for our business, empowering us to make data-driven marketing decisions and achieve significant progress. Their synchronized data integration offers valuable insights, enabling us to design customer journeys, refine marketing messages, and identify areas for improvement and sales opportunities.“
Chief Marketing Officer, Mr. Big Pillow
Our Guarantee
If for any reason you don’t see any results from our free trial, you won’t pay us a cent. No questions asked.
Our Guarantee
If for any reason you don’t see any results from our free trial, you won’t pay us a cent. No questions asked.
